New advertising tools of TikTok are set to revolutionize how brands engage with their audiences and drive results. These tools, including Smart+, GMV Max, Out of Phone: Retail, and more, offer unique opportunities for businesses to enhance their marketing efforts.
How the New Advertising Tools of TikTok Are Transforming Digital Marketing
These new tools of TikTok are set to revolutionize how brands engage with their audiences and drive results. TikTok has taken the world by storm, evolving from a mere entertainment platform to a powerful player in the digital marketing landscape. The app, known for its viral videos and engaging user-generated content, is now doubling down on its commitment to helping brands not just engage but convert. With the introduction of five groundbreaking advertising tools—Smart+, GMV Max, Out of Phone: Retail, Conversion Lift Studies, and Privacy-Enhancing Technologies (PETs)—TikTok is positioning itself as a go-to platform for brands looking to maximize returns.
In this blog post, we’ll dive deep into how the new advertising tools of TikTok can revolutionize your marketing strategies, allowing businesses to stay ahead of the curve and outperform competitors in today’s fast-paced digital world.
Why the New Advertising Tools of TikTok Matter
Over the past few years, TikTok has emerged as a force to be reckoned with in the world of digital marketing. While platforms like Facebook, Instagram, and Google have long dominated the advertising space, TikTok is making a name for itself as a place where not only engagement but real business results happen. The app’s algorithm-driven feed and vast user base make it an ideal platform for brands to reach their target audiences, with over 61% of TikTok users having made a purchase after seeing content on the platform.
However, TikTok wants to be more than just a place where people have fun—it aims to be where brands succeed. With the release of these five new advertising tools, TikTok is signaling a clear shift toward driving consumer actions and boosting sales, potentially challenging the status quo of digital advertising.
A Closer Look at TikTok’s Five New Advertising Tools
1. Smart+: The Ultimate Automated Performance Tool
The first of the new advertising tools of TikTok, Smart+, is an automated performance advertising tool that optimizes ad generation, targeting, and bidding. By allowing AI to manage these aspects, brands can focus on creative development and strategy. Smart+ handles everything from web traffic and app installs to catalog ads and lead generation. Early adopters of this tool have reported improvements in cost-per-acquisition (CPA) and return on ad spend (ROAS).
The key advantage of Smart+ is its ability to leverage TikTok’s extensive data to make real-time optimizations, ensuring that ads reach the right audience at the right time. Early adopters of the Smart+ tool have reported significant improvements in both cost per acquisition (CPA) and return on ad spend (ROAS). TikTok’s internal data even suggests that brands can expect a notable uplift in campaign performance, thanks to its algorithm’s ability to fine-tune creative elements and audience targeting.
For businesses looking to streamline their campaigns, Smart+ is an invaluable asset. The automation aspect of this tool simplifies the complexities of running multiple campaigns across different products, making it one of the most effective new advertising tools of TikTok.
A major draw for this tool is its versatility—it can be used for a variety of campaign goals, from lead generation to app installs. This flexibility makes Smart+ an essential tool for businesses looking to achieve multiple marketing objectives simultaneously while keeping advertising efforts streamlined.
2. GMV Max: A Game Changer for E-commerce Brands
GMV Max is another exciting development in the suite of new advertising tools of TikTok. This tool automates TikTok Shop campaign creation, focusing on maximizing Gross Merchandise Value (GMV) for merchants. With TikTok’s unique blend of organic content, paid ads, and affiliate posts, GMV Max simplifies ad operations for e-commerce brands.
GMV Max is a powerful tool for e-commerce brands that sell directly on TikTok or use TikTok to drive traffic to their e-commerce platforms. By automating ad operations and optimizing campaigns, GMV Max ensures that brands can focus on scaling their online sales while TikTok handles the complexities of campaign management.
For e-commerce businesses, GMV Max represents an opportunity to optimize every stage of the sales funnel. According to internal TikTok data, merchants using GMV Max saw a 30% uplift in GMV on average during the tool’s initial testing phase. This is a significant boost, especially for brands looking to enhance their online sales strategies and capture a larger share of the market.
Additionally, TikTok Shop has emerged as a major player in the social commerce space, and GMV Max integrates seamlessly with TikTok’s other features, such as live shopping and influencer collaborations. By unifying organic, paid, and affiliate marketing channels, the tool provides a holistic approach to driving traffic and increasing sales—without requiring merchants to manually manage every campaign element.
This tool opens doors for businesses looking to explore social commerce—a trend that has seen tremendous growth in recent years. TikTok Shop, combined with GMV Max, helps brands reach users with content they love, making it easier to turn viewers into buyers.
3. Out of Phone: Retail—Bridging the Gap Between Digital and Physical Retail
As digital and physical retail worlds continue to converge, TikTok is taking an innovative approach with its new Out of Phone: Retail solution. This in-store digital advertising tool allows retailers to showcase TikTok content in their physical locations, blending the online and offline shopping experiences.
Out of Phone: Retail is particularly useful for brands with a strong presence both online and in brick-and-mortar stores. By displaying TikTok content on digital screens in retail environments, businesses can create a more interactive and engaging shopping experience for their customers. For example, customers might see TikTok videos featuring product demos, user reviews, or influencer collaborations while browsing in-store, making the shopping experience more dynamic and aligned with their digital habits.
Moreover, the combination of digital content and in-store experiences reflects an evolving consumer trend where shoppers expect seamless integration between their online and offline experiences. As more brands embrace omnichannel strategies, Out of Phone: Retail serves as an innovative tool to connect the dots between TikTok’s digital ecosystem and the in-store experience. Whether you’re a global brand with flagship stores or a local retailer, this tool offers a unique way to engage customers and create memorable retail experiences.
This tool emphasizes TikTok’s belief in the future of omnichannel retail, where the distinction between online and offline shopping becomes increasingly blurred. With Out of Phone: Retail, brands can extend the reach of their TikTok campaigns beyond the confines of mobile devices and into the physical retail space, creating a more cohesive and immersive brand experience.
Among the new advertising tools of TikTok, Out of Phone: Retail stands out for its innovative approach to blending digital and physical retail. This in-store digital advertising solution enables retailers to showcase TikTok content directly in their physical locations, bringing the interactive experience of TikTok into the retail environment.
With Out of Phone: Retail, customers can engage with TikTok videos while shopping in brick-and-mortar stores, effectively merging their online and offline experiences. This tool further demonstrates the versatility of the new advertising tools of TikTok, extending the reach of TikTok campaigns beyond the confines of mobile devices.
4. Conversion Lift Studies (CLS): Understanding TikTok’s True Business Impact
Measuring the impact of digital advertising is always a challenge, especially in a world where last-click attribution often falls short of capturing the full customer journey. This is where TikTok’s Conversion Lift Studies (CLS) come into play. CLS allows businesses to measure TikTok’s business impact beyond traditional last-click attribution models, giving brands a more accurate picture of how their TikTok ads are driving conversions.
By conducting Conversion Lift Studies, businesses can see how their ads influence consumers at various stages of the buying journey, even if those actions don’t lead to an immediate purchase. According to TikTok’s internal data, brands that utilized CLS saw an average conversion lift of 25% compared to users who weren’t exposed to TikTok ads. This demonstrates the value of TikTok ads in not just driving clicks but fostering meaningful consumer interactions that lead to sales over time.
This tool allows marketers to understand the incrementality of their campaigns—how many conversions were driven by TikTok ads that would not have occurred otherwise. Conversion Lift Studies provide a broader, more holistic view of the customer journey, accounting for consumer interactions that may have begun with a TikTok video but resulted in a purchase weeks later. As consumer behavior becomes more complex, with multiple touchpoints across different channels, CLS offers advertisers critical insights into the true impact of their TikTok advertising efforts.
For businesses looking to make data-driven decisions, CLS offers a new level of insight into ad performance. By understanding the true impact of TikTok ads on conversion rates, brands can optimize their campaigns more effectively and make better-informed marketing investments.
One of the challenges many marketers face is accurately measuring the impact of their campaigns. Traditional last-click attribution models often fail to capture the full customer journey. TikTok’s Conversion Lift Studies (CLS)—one of the standout new advertising tools of TikTok—addresses this issue by allowing businesses to measure the overall impact of their TikTok ads on consumer behavior.
According to TikTok’s data, businesses that have utilized CLS experienced a conversion lift of 25% compared to users who were not exposed to TikTok ads. This tool offers a more accurate and comprehensive picture of how TikTok ads influence buying behavior, beyond simple click-through actions.
5. Privacy-Enhancing Technologies (PETs): Prioritizing Data Security
In an era where privacy concerns are at the forefront of digital marketing, TikTok is committed to providing advertisers with tools that prioritize data security. With the introduction of Privacy-Enhancing Technologies (PETs), TikTok integrates with third-party providers to offer advanced privacy measures for advertisers using first-party data.
PETs enable brands to continue leveraging valuable audience data while maintaining compliance with privacy regulations. This is especially important as concerns around data usage and consumer privacy grow. By adopting PETs, advertisers can safeguard customer data while still executing effective, data-driven campaigns that deliver results.
This move is part of TikTok’s broader effort to create a more transparent and secure advertising environment, positioning itself as a leader in privacy-first advertising solutions. As more brands focus on ethical data usage, PETs will likely become a key tool for advertisers looking to balance privacy concerns with campaign performance.
In today’s world, consumer data privacy is a significant concern. With privacy regulations tightening globally, businesses need to ensure that they’re compliant while still being able to run effective campaigns. TikTok’s Privacy-Enhancing Technologies (PETs) are part of the new advertising tools of TikTok, offering advanced privacy measures for advertisers using first-party data.
PETs integrate with third-party providers to enhance the privacy and security of customer data, helping brands navigate the complexities of data compliance while continuing to leverage data-driven insights to optimize campaigns.
Broader Implications for the Advertising Industry
New advertising tools of TikTok aren’t just impressive on their own—they signal larger shifts in the digital marketing industry. With automation tools like Smart+ leading the way, platforms are increasingly relying on machine learning and AI-driven optimization to improve campaign performance. This shift towards automation reduces the need for manual adjustments, freeing up marketers to focus on more strategic elements of their campaigns.
Additionally, TikTok’s emphasis on privacy-first solutions highlights the growing importance of data security in digital marketing. As regulations around data usage become stricter, platforms that prioritize privacy-enhancing technologies will have an edge in retaining trust among both consumers and advertisers.
Conclusion: TikTok’s Growing Influence in Digital Advertising
As new advertising tools of TikTok continues to expand its offerings for advertisers, it’s becoming increasingly clear that the platform is more than just a place for viral dance challenges and funny videos. It’s an essential tool for brands looking to reach new audiences, drive conversions, and grow their businesses.These new advertising tools of TikTok offer innovative ways for businesses to automate their campaigns, measure true performance, and ensure compliance with modern privacy standards. By understanding and leveraging these tools, brands can unlock new levels of performance and return on investment (ROI).
